About Us

Welcome to

Aura Loom

Aura Loom Limited is a UK-based womenswear brand, proudly operating from London. Founded in 2025, we launched with a passion for slowing down the fast fashion cycle, we create minimal, urban pieces that empower you to look effortless without costing the Earth.

Our Philosophy

We believe true style comes from timeless staples, not fleeting trends. Aura Loom was born from a desire to curate a capsule wardrobe that moves seamlessly with modern life from busy city commutes to relaxed evenings. Our collections focus on clean lines, neutral palettes, and functional designs in premium knits, including cozy cardigans, versatile co-ord sets, ribbed dresses, and sophisticated sweaters.

Our Aesthetics & Quality

Every piece is meticulously designed with quality at its core – from initial sketches to careful fabric selection and final detailing. We use soft, durable knits (like cable, ribbed, and acrylic blends) to craft items that feel luxurious yet practical. Our color-blocked, dual-tone, and classic styles embody modern sophistication, ensuring you reach for them season after season.

At Aura Loom, sustainability meets style: we priorities lasting craftsmanship over mass production, helping you build a wardrobe that's elegant, versatile, and kind to the planet.

We're here to redefine women's fashion with refinement and ease. Thank you for joining us on this journey.